Brasher's Salt Lake Auto Auction
At a Glance
Established: 1949

Location: Salt Lake City, Utah

Nearest airport: Salt Lake International, 2.5 miles from SLAA. The airport is served by several major airlines including... Delta (Hub), United, American, Continental, jetBlue, Southwest, America West, SkyWest, Northwest, Frontier, AeroMexico, Comair and Salmon Air.

Market: Utah, Idaho, Nevada, Colorado, California, Washington, Oregon, Montana, Canada

Sale day: Tuesday at 9:00 a.m.


Total Facility Size: 70 acres; 82,812 sq. ft. of building space

Auction Facilities: 
Auction Lanes: 12,960 sq. ft.; Updated in 2000

Office Space: 17,280 sq. ft.; Updated in 2001

Number of Sale Lanes: 12
Body Shop Facilities: 8,320 sq. ft.; Built in 1998

Paint Shop: 11,532 sq. ft.; Built in 1997

Mechanical Repair Facilities: 8,320 sq. ft.; Built in 1988
Storage Facilities: 65-acre Lot, Fenced, Lighted, 92% Paved
Recently acquired 125-acre property nearby to accommodate future growth.

Number of Vehicles Accommodated: 7,643
Cafeteria: 2,325 sq. ft.

Sales volume: 1,200-1,400 vehicles at weekly sales, 1,800-2,000 at special event sales.

Manufacturers Currently Selling On-Site: Ford Motor Company, General Motors, Subaru, Mazda North America
Other Major Accounts Currently Selling On-Site: 
Institutional: Ford Motor Credit, Wells Fargo, Zion's Bank, Chase, National Kidney Foundation, Barco Rent-A-Truck, Dollar and Budget.

Local Pick-Up Service: In-house transportation department (currently comprised of 120+ employees) servicing all of northern Utah.

Telemarketing Service: In-house sales representatives and telemarketers.

Transport Services: All outsourced through major transportation companies: SDS, RMM, Crossroads, Selland, ATG, White Cloud and others.

Promotional Activities: Promotional activities each month are based on the time of year. Annual promotional sales include our Anniversary Sale, March Madness, Big Game Hunt Sale, Barbecue Sale, Truck & RV Sale, Golf Tournament, etc. For each of the last three Anniversary Sales, we have given over $50,000 in cash & giveaways. Giveaway items have included vehicles, RVs, vacation packages, sporting goods, consumer electronic items, tools, hats, shirts, jackets, luggage, etc.

Brasher's Salt Lake Auction

Serving major markets throughout the West, Brasher's Salt Lake offers a full range of remarketing services including reconditioning, inspections, transportation, inventory financing, and wholesale automotive, salvage, specialty, and Internet auctions. Salt Lake Auto Auction remarkets vehicles for wholesale consignors including dealers, manufacturers, rental car companies, banks, finance and leasing institutions. Salt Lake Auto Auction's customer base draws from Utah, Idaho, Nevada, Colorado, California, Washington, Oregon, Montana, and Canada.

Salt Lake Auto Auction is one of the oldest auctions in the West, holding its first auction over 56 years ago in 1949. The Salt Lake Auto Auction was one of the first to offer dealer floor planning, which Frank introduced in the 1950s. Full reconditioning was offered in the 1950s and transport service by an auction-owned fleet began in the 1960s. Frank also recognized the significance of the fleet and lease business and began selling cars for ARI in the 1950s. Salt Lake Auto Auction was also among the first auctions in the country to host sales for Ford, General Motors, and Chrysler in the 1960s.

Recent times have seen the construction of an additional reconditioning facility that will increase both productivity and quality. Wireless access has been added to facilitate the electronic condition report system. The auction has also introduced an online auction system that reaches dealers all over the nation.

The auction is currently owned and operated by Frank and Esther Brasher's oldest son Jay, grandsons Rob, Jeff and Doug, and grandsons-in-law Don Rowley and Ty Brewer. Frank and Esther's son-in-law Bob Nydegger handles the computer programming, and grandsons-in-law Justin Booth and John McPhie oversee Human Resources and Financing respectively. 

Salt Lake Auto Auction's fleet, lease and bank business grows bigger every year as the market in the West continues to expand. Moreover, Brasher's commitment to dealer consignment and service has not changed since the auction first opened its doors more than 56 years ago.

ServNet Independent Auto Auction Network
National Auto Auction Association
National Ind. Auto Dealers Association 
National Association of Fleet Administrators

Community Service
Brasher's Salt Lake Auto Auction and the Brasher family support many charitable foundations. Annually, auction fees are raised for the last 3 months of the year. Brasher's matches the incremental income and, with input from the dealers that attend the Salt Lake auction, contributes the proceeds on behalf of the local dealers to such entities as:
• American Indian Services
• KSL Quarters for Christmas
• Make-a-Wish Foundation
• National Kidney Foundation
• "Shop with a Cop" - Salt Lake City Police Association
• South Valley Sanctuary Battered Women's Shelter
• Tsunami Relief Fund
• Turnabout
• Utah Adoption Exchange 
• Utah Food Bank
• Utah Highway Patrol - Drunk driving prevention program

Corporate Account Lineup
• Ford Motor Company
• Ford Motor Credit
• Santander
• Ally
• Avis
• Select Remarketing Group
• Buckeye Title Closing Services
• Utah Title Loans
• Overland West
• Check City
• Prime Acceptance Corp.
• Westlake Financial
• GM Factory
• GM Financial
• Subaru of America
• Money Train Title Loans
• Mazda Credit
• Wells Fargo
• Chase Bank
• National Kidney Foundation
• Bank of America
• BARCO Rent-A-Truck
• Zion's Bank
• ARI (Automotive Rentals, Inc)
• Enterprise Rent A Car
• Dollar Rent A Car
• Bank of the West
• Wheels, Inc
• Phh Arval
• Donlen
• Horizon Credit Union
• Par (Professional Auto Remarketing)
• Mountain America Credit Union
• Jordan Credit Union
• Deseret Credit Union
• United Auto Credit
• SST Fleet
• Fleet Lease Disposal
• Granite Credit Union
• Trans West Credit Union
• DTG Operations